Process

To get started, we’ll perform a thorough review of your existing sponsorship efforts and conduct a capacity assessment to evaluate your staff capabilities.

If you’re just starting out, we’ll establish a foundational framework and explore your projected assets and strategic goals.

Step 1 Goal

We’ll provide an initial assessment and the feedback needed to evaluate your organization’s sponsorship readiness, your current ability to deliver sponsor value, and the most effective path forward.

If you’re experienced looking to improve your offerings, we’ll explore your successes and challenges to date and ways you envision improving results.

Using our proprietary Sponsorship Assessment Program, we’ll organize and conduct a comprehensive analysis of your assets, audiences, marketing platforms, business development opportunities and other elements of value.

Together, we’ll research market competition and comparable offerings in your sector to inform valuation and pricing.

We’ll also explore your organizational structure to determine who manages what roles and how sales and activation should be handled internally.

Step 2 Goal

You’ll have a clear sense of what you have to offer sponsors, what it’s worth, and your most immediate paths to sponsorship success.

In this step, we’ll formalize your sponsorship offering with optimized communication materials, clear positioning and refined package pricing backed by the latest research and in-market comparisons.

Your organization’s professionally designed sponsorship offering will be competitive, compelling and reflect a modernized position. This step often reinvigorates teams and inspires renewed confidence when approaching new prospects and existing sponsors.

Step 3 Goal

A new sponsorship program and clarified internal processes that sets your organization on the path to success. You’ll know how to frame your offering to attract ideal sponsors and learn new tools you can immediately deploy and take to market.

We’ll identify high-potential sponsor targets, create a custom sales plan and update and infuse your outreach strategy with targeting criteria, refreshed messaging and updated proposal materials. 

If your organization is already in the market, we’ll refine and enhance your current approach to deliver greater efficiency and better results. You’ll also develop a qualified prospect list that you will own and manage long-term, with optional support as needed. 

Step 4 Goal

Your team will be equipped with the internal processes and sales materials you need to contact corporate executives and advance deals.

Your team will take your new or enhanced offering to market and start developing and closing new deals with our continued support (until we’re not needed any more!).

This final phase builds a robust sales pipeline of qualified prospects to get you the sponsorship deals your organization needs.

Step 5 Goal

To empower your team with the tools, processes and confidence to own sponsorship management long after our work together concludes. Our priority is setting you up for self-sufficient success.

If you need extended support, ask us about Step 6. This is an optional add-on that will help your team refine your offering and close deals.