Project History

Since embarking on this unique professional journey, Kevin Bartram’s mission to establish partnerships that advance the needs of organizations has taken him to many locations and granted him the opportunity to work with leaders in numerous sectors.

Kevin led or co-developed the projects and partnerships below, all of which were designed to make a material impact on communities served.

Cultural Venues

Blue Shield of CA Theater at Yerba Buena Center for the Arts – Developed 20-year, $32 mm naming deal for downtown San Francisco theater

Wells Fargo Pavilion/Theater – Naming rights sponsorships of Sacramento and Santa Rosa theaters

Bay Area Discovery Museum – Designed and sold program for leading Bay Area children’s museum; resulted in six figure theater naming rights deal

Walt Disney Family Museum – Designed program that led to Wells Fargo sponsorship of Snow White 75th Anniversary exhibition

Global & Thought Leadership

Vatican/Archdiocese of NY – Consulted on sponsorship for global Pope John Paul II tour

Cisco Systems NetAid – Developed global concert series featuring Bono and major music acts in support of the United Nations Development Programme, highlighting world poverty and hunger issues

Internet Home Alliance – Recruited corporate members and marketed early Internet of Things (IoT)organization

NASA Ames – Consulted on Mars welcome center and plans for 25th Anniversary US Festival

Esalen Institute – Consulted on development of a corporate relations and strategic partners strategy with founders and board

Sustainability

Climate Pledge Arena / Impossible Foods – Created first official plant-based burger major league sports partnership in the U.S.

Sustainable Sponsorship Counsel – Consulted several climate-oriented emerging organizations on corporate engagement

PG&E Sustainable Sponsorships – Led sponsorship-driven event and venue greening efforts over 12 year period for the nation’s largest public utility

San Francisco Climate Week – Developed lead and supporting sponsorships for major new climate platform

Grounded Climate Summit – Developed a dozen sponsorships to fund executive wine country event

Kapalua Resort – Created sponsorship program with sustainability themes

Sonoma Raceway/Accelerating Sustainable Performance – Developed sustainability program and recruited sponsors at primary Northern CA race track, establishing on site solar power, energy efficiency, recycling and electrification systems

Thanks to Kevin, we modernized our sponsorship program and increased the value of our offerings. His ability to maximize the value of our sponsorships made a measurable impact on our corporate engagement activity. Kevin’s experience, relationships and strategic guidance have contributed to Union Square leading downtown San Francisco in sponsorships as we transform the city’s cultural hub. We continue to grow sponsorship revenues and look for even more growth in the years ahead.

Marisa Rodriguez

CEO, Union Square Alliance

Municipalities & Universities

Downtown San Francisco Revitalization – Led sponsorship development for several downtown San Francisco organizations including Union Square and other Community Benefit Districts (on-going)

Golden Gate Bridge 75th Anniversary – Developed programming and partnerships to fund a massive civic celebration and related capital improvements; generated $4 mm + $2 mm in media support

Sacramento Capital Spirit – Facilitated citywide municipal marketing program that resulted in multiple sponsorships in support of city parks and other facilities

UC Davis Mondavi Center – Created naming rights program, facilitating relationship between arts and viticulture that generated $10 mm for the new arts center

Save Mart Center at Fresno State – Secured 20-year naming rights development with Pepsi and Save Mart, generating $40 mm for new on campus arena

Sports & Entertainment

America’s Cup / Super Bowl 50 – Advised SF Mayor’s Office and civic leaders on major events, generating supporting partnerships for incremental funding and sustainability support

Bay to Breakers / Motiv Sports – Developed civic partnerships for iconic race and civic celebration

Levi’s Stadium Sponsor Activations – Updates of Pepsi Fan Deck and Bud Light Patio at the 49ers stadium for Super Bowl 50

San Francisco Giants Sustainability – Advanced venue greening in collaboration with PG&E at MLB’s first solar powered ballpark, leading to LEED Silver certification and numerous MLB Green Glove Awards

San Jose Grand Prix – Co-produced major urban event, recruited dozens of sponsors for first year of epic street race

Citibank Cup Sailing @ Pier 39 – Led complete event production and sponsorship development of pro race series, predating America’s Cup on the SF Bay

Pacific Bell Park – Managed naming rights development and activation for first privately financed ballpark in the US

Got Milk Gravity Tour – Developed a unique platform for making milk cool at the height of X-Games popularity

Kevin’s ability to negotiate partnerships that meet each party’s objectives is unparalleled. He is creative, thoughtful, and forward-thinking in his approach to delivering results. Highly recommended!

Kasey Olin

Pacific Gas & Electric

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